The adidas superstar Black and white price is not one number. A pair that costs a licensed wholesaler roughly $40 to $55 and a pair offered at $22 on a marketplace listing are not the same product, and mixing them up is how shops end up with dead inventory or a legal letter. What you pay depends on the channel you buy from, the size run you accept, and how the order gets paid for. This guide walks through those variables for US shop owners comparing quotes.
Figures below are planning ranges drawn from typical market practice, not quotes. Confirm current pricing, minimums, and terms with each Supplier Before you commit.
Three Markets, Three Prices
The core black and white colorway rarely gets deep markdowns at full-price accounts, which is why the spread between quotes is so wide. Authorized wholesale is the benchmark. A licensed distributor selling to independent shops generally lands adult pairs at a cost that leaves room for a retail tag in the $85 to $110 range, though exact numbers move with volume, season, and account history.
Closeout is the second market. Past-season runs, shelf pulls, and broken size runs get liquidated by the pallet or by the dozen, and the per-pair number can fall well under wholesale. The tradeoff is control. You rarely pick the assortment, boxes may be missing or damaged, and reorders are usually impossible.
The third tier is counterfeit, often pushed through social channels at prices that look too good for a reason. Selling those pairs exposes a shop to trademark liability, chargebacks, and marketplace suspension. When a Quote lands far under everyone else's, treat it as a prompt to inspect rather than a bargain to grab.
Reading a Quote Line by Line
New buyers compare the headline unit price and stop there. That single number hides freight, payment terms, and defect allowances, and those three items often decide whether a deal makes money or just moves boxes.
| Cost layer | What it typically looks like | What to confirm before ordering |
|---|---|---|
| Unit cost | Authorized wholesale usually sits well above liquidation pricing on core colorways | Whether the price holds for reorders or only for the first buy |
| Freight | Case pack and carton weight drive this more than distance | Who pays, and whether the quote is FOB origin or delivered |
| Size run | Full runs cost more per pair than broken runs | Which sizes you must take and which you can drop |
| Payment terms | Net 30 versus prepay changes your true cost | Deposit percentage, balance timing, refund policy |
| Defects and returns | Small defect allowances are common practice, so get the number in writing | Who pays return freight and how credits are issued |
Ask for the quote in writing with every line separated. A supplier who will not break out freight and terms is telling you something about how the rest of the relationship will run.
Size Runs Decide Your Sellable Cost
A 12 pair run with three pairs of size 11 and one pair of size 7 is not worth the same as a balanced run, even at an identical unit price. Sizes 9 through 11 move fastest in most US stores, and the extremes sit on the shelf. Build the comparison on sellable pairs, and the adidas superstar black and white price on the quote sheet stops being the deciding factor.
Colorway mix matters for the same reason. If a bulk offer bundles the shell toe classic with slow seasonal prints, price the whole lot as if the prints are dead stock. Sometimes the bundle still works, but you need the math in front of you first.
Before You Send a Deposit
Run every offer through the same set of checks. It takes ten minutes and it has kept more than one shop out of a six-month inventory problem.
- Request the supplier's business license, resale certificate, and a recent customer reference in your state.
- Ask for timestamped photos of the actual stock, including box labels and the inner size tag.
- Confirm the MOQ, case pack, and whether you can split a carton across sizes.
- Get the landed cost in writing, with freight, duty, and brokerage listed separately.
- Start with a trial order and inspect it before scaling to pallet volume.
- Check that the margin still works if the brand enforces MAP pricing on your listing.
Landed Cost and the Paperwork Behind It
Importing adds a layer that domestic wholesale does not. Duty rates depend on classification and country of origin, brokerage adds a fee per entry, and the freight quote you signed may not cover the final mile. Treat any landed cost estimate as a starting point and verify it with a licensed customs broker.
Domestic distributors skip most of that, which is part of why their number is higher. The adidas superstar black and white price quoted by a domestic distributor already absorbs freight, duty, and the risk of a customs exam. On a first order of a few hundred pairs, paying more per pair to avoid that risk is often the cheaper decision.
Frequently Asked Questions
Is the black and white Superstar cheaper by the pallet?
Usually yes, but not in the way buyers expect. Pallet and truckload pricing lowers the unit cost, yet you inherit whatever assortment the seller has left. If half the pallet is odd sizes, your real cost per sellable pair climbs. Price the mix, not the pallet.
Why do some quotes come in far under wholesale?
The common explanations are closeout stock, damaged packaging, factory seconds, or counterfeit goods. Ask which one applies and get it in writing. The adidas superstar black and white price a supplier quotes means little if a dispute later eats the margin you thought you had.
Do quoted prices include shipping and duties?
Rarely. Most wholesale quotes are FOB origin or FOB warehouse, which means freight and brokerage get added afterward. Ask for a delivered price and a separate landed cost estimate so you can compare two suppliers on the same basis.
Can I mix sizes and colorways in one order?
Many distributors allow it once you clear a minimum quantity per style, often expressed in dozens. Below that threshold you take the case pack as it ships. Confirm the split rules before you build an order around a mixed run.
How do I check that a pair is authentic?
Start with the box label, the inner size tag, and the stitching around the shell toe and heel tab. Compare against a pair you sourced from an authorized account. For expensive buys, pay a professional authentication service. No single detail proves authenticity on its own.
Get a Second Opinion on Your Quote
If you are assembling a first order and want another set of eyes on the numbers, send over the unit price, size run, and payment terms you have been offered. We will go through the adidas superstar black and white price line by line and flag what to push back on before you commit.